Title: Social Media Specialist
Company Name: PT Sentul City,Tbk
Job Location: Bogor
Career Level: Supervisor/Coordinator
Years Of Experience: 3 years
Qualification: Bachelor's Degree
Employment Status: Full-Time
• Develop, implement, oversee and manage our social media content plan & strategy.
• Review and make regular engagement and activity report.
• Meet the needs of brand development in promotions, marketing or public relation activities.
• Assist brand activation.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Able to analyze market trends and hot topics & have good ability to summarize and refinement.
• Work with designers to ensure content is informative and appealing.
• Collaborate with Marketing, Sales and Product Development teams.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Able to do end to end social media management (content planning, ideation, until execution, analysis, and reporting).
• Explore content and audience characteristics from TikTok, YouTube & Instagram.
• Skill: Photo / video production (shoot & editing), copywriting, creative content, social media analytics is a plus.
• Minimum Bachelor’s Degree in Communication, Marketing, Public Relation, Journalism or Broadcasting with at least 3 year experience as a Social Media Specialist.
• Have experience in using social media marketing tools (Meta Business Suite, Analisa IO, etc.)
• Creative and excellent in copywriting skills and have good creativity & able to completed project independently.
• Have ability to operate DSLR or Mirrorless Camera is a plus.
• Excellent verbal communication skills & written fluency in Bahasa Indonesia & English.
• Have growth mindset and love to learn.
• Experienced working with KOL / Influencers.
• Have a good social media resources and relations are preferred.
• Able to coordinate with internal and external resources & have good ability in learning and teamwork.